Tag Archives: Wordsmith

Answering a Simple Question

"We know you've been wondering…Why Go Veg?” (fresh facts for veg-curious folks)

A handful of years ago, I chose to channel my creative energy toward a specific audience: vegan + animal-friendly groups + businesses. While researching this decision, I gradually shifted from a long-time vegetarian to a full-blown vegan. During that transition, I scanned through dozens of articles, images, and books about our catastrophic dependence on the meat, dairy, and egg industries. I remember wishing for a free resource — one that… Read more ›

Raising Awareness in Australia

Be Fair Be Vegan Melbourne Campaign

The first time I saw the Be Fair Be Vegan message was in 2016, splashed across sky-high digital displays in Times Square and on Manhattan billboards. Its black and white images were stunning, and its message of equality was eye-opening. So, when Be Fair Be Vegan mastermind, Joanna Lucas, asked me to help her with the campaign launch for Melbourne, Australia, I jumped at the chance! This version of Be Fair Be Vegan would… Read more ›

Biz Mama Interviews Yours Truly

Robin Ridley and her son

It was such fun to be quizzed by Biz Mama, an online hub where business-minded moms support one another and share their stories! Enjoy this brief interview, re-posted below… ********** Biz Mama: Can you give our readers some background info about your business? Robin: 
I launched Parfait Studio in 2007 with a focus on “multi-layered” concepts. Like the dessert that inspired my business name, I prefer ideas that are great… Read more ›

#HashtagsAreLazy

It’s hard to believe, but we’re coming up on the hashtag’s tenth anniversary. Love them or hate them, these social media standbys have been around long enough to seep into our collective subconscious. But has the hashtag forever changed the way we write and communicate? The punctuation formerly known as the pound sign has made its mark…permanently. We’ve memorized its spot on our smartphones. We’ve accepted the fact that our posts are… Read more ›

Why hire a designer-wordsmith hybrid? 

  A writer I respect once threw down the gauntlet that a skilled designer can’t be an equally skilled writer, and vice versa. Challenge accepted! While we may be slightly harder to find than a herd of unicorns, hybrid designer-wordsmiths do exist, and I would argue that the good ones are good precisely because we use one craft to hone the other. Words are a big deal to me. I grew up in a family… Read more ›