“Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.” — Paul Rand You’ve probably heard me say it before: we ask our Logos to do a lot. And, not surprisingly, I could write for days on the subject of Brand Identities. In the spirit of Mr. Rand’s simple declaration above, I’ll do my best to keep this post short(ish) and sweet! First off, let’s get our terms straight…. Read more ›