When you’re funding a worthy cause or catching a ride downtown, crowdsourcing is a no-brainer — but when you’re crafting the most visible piece of your vegan brand, it’s a huge no-no! I outline the top 5 reasons why you should steer clear of the crowds in this guest blog for Vegan Business Media. You may be surprised by what you find! Read the full piece here.
“Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.” — Paul Rand You’ve probably heard me say it before: we ask our Logos to do a lot. And, not surprisingly, I could write for days on the subject of Brand Identities. In the spirit of Mr. Rand’s simple declaration above, I’ll do my best to keep this post short(ish) and sweet! First off, let’s get our terms straight…. Read more ›