A handful of years ago, I chose to channel my creative energy toward a specific audience: vegan + eco-friendly groups + businesses. While researching this decision, I gradually shifted from a long-time vegetarian to a full-blown vegan. During that transition, I scanned through dozens of articles, images, and books about our catastrophic dependence on the meat, dairy, and egg industries. I remember wishing for a free resource — one that… Read more ›
It was such fun to be quizzed by Biz Mama, an online hub where business-minded moms support one another and share their stories! Enjoy this brief interview, re-posted below… ********** Biz Mama: Can you give our readers some background info about your business? Robin: I launched Parfait Studio in 2007 with a focus on “multi-layered” concepts. Like the dessert that inspired my business name, I prefer ideas that are great… Read more ›
Maybe you order them by the truckload, or only use them on rare occasions. You may insist they’re essential, or view them as dusty remnants of “ye olden days.” Whatever your feelings about Business Cards, it’s worth exploring the origins of these mini-messengers. Better yet, let’s take a look at why on earth we’re still using them! Rumored to have originated in 15th century China, “visiting cards” were offered in order to declare one person’s… Read more ›
“Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.” — Paul Rand You’ve probably heard me say it before: we ask our Logos to do a lot. And, not surprisingly, I could write for days on the subject of Brand Identities. In the spirit of Mr. Rand’s simple declaration above, I’ll do my best to keep this post short(ish) and sweet! First off, let’s get our terms straight…. Read more ›
A writer I respect once threw down the gauntlet that a skilled designer can’t be an equally skilled writer, and vice versa. Challenge accepted! While we may be slightly harder to find than a herd of unicorns, hybrid designer-wordsmiths do exist, and I would argue that the good ones are good precisely because we use one craft to hone the other. Words are a big deal to me. I grew up in a family… Read more ›