There’s something magical about the number three…just ask Aristotle, Goldilocks, or that fearless trio of Gryffindors. Whether the end result is a three-act play, a fairy tale, or a bestselling novel, it’s no secret that wordsmiths (like me) rely on the Rule of Three. Of course, this approach isn’t limited to writers. Artists, composers, musicians, dancers, photographers, scientists, and even mathematicians employ some version of this rhythmic rule. A triad… Read more ›
It was such fun to be quizzed by Biz Mama, an online hub where business-minded moms support one another and share their stories! Enjoy this brief interview, re-posted below… ********** Biz Mama: Can you give our readers some background info about your business? Robin: I launched Parfait Studio in 2007 with a focus on “multi-layered” concepts. Like the dessert that inspired my business name, I prefer ideas that are great… Read more ›
“Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.” — Paul Rand You’ve probably heard me say it before: we ask our Logos to do a lot. And, not surprisingly, I could write for days on the subject of Brand Identities. In the spirit of Mr. Rand’s simple declaration above, I’ll do my best to keep this post short(ish) and sweet! First off, let’s get our terms straight…. Read more ›
A writer I respect once threw down the gauntlet that a skilled designer can’t be an equally skilled writer, and vice versa. Challenge accepted! While we may be slightly harder to find than a herd of unicorns, hybrid designer-wordsmiths do exist, and I would argue that the good ones are good precisely because we use one craft to hone the other. Words are a big deal to me. I grew up in a family… Read more ›