Tag Archives: Animal Exploitation

Answering a Simple Question

"We know you've been wondering…Why Go Veg?” (fresh facts for veg-curious folks)

A handful of years ago, I chose to channel my creative energy toward a specific audience: vegan + animal-friendly groups + businesses. While researching this decision, I gradually shifted from a long-time vegetarian to a full-blown vegan. During that transition, I scanned through dozens of articles, images, and books about our catastrophic dependence on the meat, dairy, and egg industries. I remember wishing for a free resource — one that… Read more ›

Raising Awareness in Australia

Be Fair Be Vegan Melbourne Campaign

The first time I saw the Be Fair Be Vegan message was in 2016, splashed across sky-high digital displays in Times Square and on Manhattan billboards. Its black and white images were stunning, and its message of equality was eye-opening. So, when Be Fair Be Vegan mastermind, Joanna Lucas, asked me to help her with the campaign launch for Melbourne, Australia, I jumped at the chance! This version of Be Fair Be Vegan would… Read more ›