Farm Forward White Paper

description } White paper analyzing the results of a survey that asked consumers for their perceptions of animal welfare product labels

services } Design, layout, and proofreading

client } Farm Forward

> Download the full paper <

Front cover of a white paper authored by Farm Forward, entitled "Humanewashing's Effect on Consumers: Survey of Consumer Beliefs About Welfare Certifications". A photo behind the text shows a hand holding an open egg container in a grocery store aisle.

First interior text page of a white paper entitled and headlined, "Humanewashing's Effect on Consumers".

Section divider page of a white paper entitled, "Humanewashing's Effect on Consumers" with the headline, "Methodology and Overview of Labels". A photo behind the text shows a a multitude of broiler chickens in a factory farm setting.

Interior text page of a white paper entitled, "Humanewashing's Effect on Consumers" displaying the headline, "Methodology and Overview of Labels" and illustrated by three product certification logos.

Section divider page of a white paper entitled, "Humanewashing's Effect on Consumers" and displaying the headline, "Findings". A photo behind the text shows a half dozen pigs, looking at the camera, in a factory farm setting.

Interior text page of a white paper entitled "Humanewashing's Effect on Consumers" with a bar chart illustrating "Cage-Free Confusion".