description } Massive installment of the original Be Fair Be Vegan campaign, blanketing the central business district of Melbourne, Australia with dozens of billboards, digital displays, street posters, mobile truck ads, pedestrian buzzer covers, stickers, and more
services } Created all type treatments and layouts; wrote and designed “Push Past Prejudice” buzzer covers; assisted with wording, design, layout, image selection, and placement throughout the campaign
client } Be Fair Be Vegan
credits } Joanna Lucas: campaign creator and art director; photos by Tamara Kenneally Photography, Unparalleled Suffering Photography, and others (as noted per image)
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