Be Fair Be Vegan: Melbourne Campaign

description } Massive installment of the original Be Fair Be Vegan campaign, blanketing the central business district of Melbourne, Australia with dozens of billboards, digital displays, street posters, mobile trucks, guerilla-style ads, stickers, and more

services } Created all type treatments and layouts; wrote and designed “Push Past Prejudice” buzzer covers; assisted with wording, design, layout, image selection, and placement throughout the Melbourne campaign

client } Be Fair Be Vegan

credits } Joanna Lucas: campaign creator and art director; photos by Tamara Kenneally Photography, Unparalleled Suffering Photography, and others (as noted per image)