description } Massive installment of the original Be Fair Be Vegan campaign, blanketing the central business district of Melbourne, Australia with dozens of billboards, digital displays, street posters, mobile trucks, guerilla-style ads, stickers, and more
services } Created all type treatments and layouts; wrote and designed “Push Past Prejudice” buzzer covers; assisted with wording, design, layout, image selection, and placement throughout the Melbourne campaign
client } Be Fair Be Vegan
credits } Joanna Lucas: campaign creator and art director; photos by Tamara Kenneally Photography, Unparalleled Suffering Photography, and others (as noted per image)
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