Is This Kosher? Promotions

description } Print ad and social media posts for Is This Kosher? — a Los Angeles campaign raising awareness around kosher “humanewashing” by linking Jewish comfort foods to factory-farmed animals

services } Design, layout, and wordsmithing

client } Jewish Initiative for Animals (JIFA)

credits } Campaign co-written with JIFA; chicken and calf images courtesy of We Animals Media

> learn more <

Some people are creative but hard to work with. Some people are easy to work with but not so creative. Robin is the best of both worlds; she is not only gifted with images and words but she also listens, contributes, and guides. And the result? Creative work beautifully put together reflecting what we want to say in compelling images and words that elevate the message. She is passionate and professional: a deeply creative soul and a great partner with whom to work.

—Jonathan Bernhard ~ Executive Director ~ Jewish Initiative for Animals
Print ad for "Is This Kosher?" — a campaign by Jewish Initiative for Animals
Social media carousel posts for "Is This Kosher?" — a campaign by Jewish Initiative for Animals
Social media stories for "Is This Kosher?" — a campaign by Jewish Initiative for Animals

Is This Kosher? Billboards

description } Billboards for Is This Kosher? — a Los Angeles campaign raising awareness around kosher “humanewashing” by linking Jewish comfort foods to factory-farmed animals

services } Design, layout, and wordsmithing

client } Jewish Initiative for Animals (JIFA)

credits } Campaign co-written with JIFA; chicken and calf images courtesy of We Animals Media

> learn more <

Some people are creative but hard to work with. Some people are easy to work with but not so creative. Robin is the best of both worlds; she is not only gifted with images and words but she also listens, contributes, and guides. And the result? Creative work beautifully put together reflecting what we want to say in compelling images and words that elevate the message. She is passionate and professional: a deeply creative soul and a great partner with whom to work.

—Jonathan Bernhard ~ Executive Director ~ Jewish Initiative for Animals

Diet to Drought

description } Print and web ads for the “Diet to Drought” campaign, highlighting the strong connection between animal agriculture and widespread drought conditions

services } Design and layout

client } Jewish Initiative for Animals (JIFA)

> learn more <

Some people are creative but hard to work with. Some people are easy to work with but not so creative. Robin is the best of both worlds; she is not only gifted with images and words but she also listens, contributes, and guides. And the result? Creative work beautifully put together reflecting what we want to say in compelling images and words that elevate the message. She is passionate and professional: a deeply creative soul and a great partner with whom to work.

—Jonathan Bernhard ~ Executive Director ~ Jewish Initiative for Animals
Print and web ads for the "Diet to Drought" campaign, showing an image of hamburgers on a grill above an image of dry, cracked soil. Headline reads, "This Leads to This" with two arrows pointing to each image. Footer text reads, "How does meat cause Drought? jewishinitiativeforanimals.com" along with the JIFA logo.

Stay Book Cover

description } Book cover for a first-time author, who wrote and published an award-winning memoir about her “forever friendship” with a senior dog

services } Design and layout

client } Lisa Rimmert / On the Nose, LLC

credits } Cover illustration by Rachel McGuire / Author photo by Rebecca Houlihan

awards } Silver winner of the “Best First Book” award for 2023, including cover design, from the Independent Book Publisher’s Association

> buy the book <

When I needed a designer for the cover of my memoir, I knew exactly who to call. I had seen Robin’s previous work on the cover of a book displayed on my bookcase, and over the years I'd become familiar with her and her talents for design and copywriting. I had also followed her passion project, Why Go Veg, a refreshing and inviting resource for learning about vegan topics. Robin is a thoughtful and thorough writer, editor, and designer. Throughout the working process, she maintains clear, considerate, and careful communication. So, it’s no surprise that her efforts lead consistently to superior deliverables whether it’s text, graphics, or her specialty: words and images combined. Hire this woman now.

—Lisa Rimmert ~ Owner ~ On the Nose Communications

Farm Forward Infographic

description } Detailed infographic that reveals Whole Foods’ practice of “humanewashing” — the marketing of animal products to consumers through deceptive packaging and labeling

> Read the accompanying blog post

services } Graphic design, image sourcing, and wordsmithing

client } Better Food Foundation, Inc.

Farm Forward Humanewashing Infographic

Farm Forward Annual Report

description } Design and layout for the 2021 Farm Forward Annual Report, outlining the non-profit’s yearly progress as they work to end factory farming

> View the report in its entirety

services } Graphic design, image sourcing, and proofreading

client } Better Food Foundation, Inc.

Robin designed our Farm Forward 2021 Annual Report — a complex and multifaceted document — with beautiful results. In keeping with our brand, she sourced many great images, combining them with photos from our library for a unified feel throughout. Her design enhanced the words, never distracting or taking away from our message. She worked with us through many iterations with patience and professionalism. Thanks, Robin — I hope you’ll take pleasure in a job well done!

—John Millspaugh ~ Director of Education ~ Farm Forward

Forget Me Not Box

description } Wordsmithing for a subscription box that supports dementia caregivers, including website copy, email campaigns, monthly newsletters, social media, and print materials

services } Wordsmithing and consulting

client } Forget Me Not Box, LLC

credits } Graphic design by 2 Fold Studio; product photos by Annette Slade Photography

Robin listened closely, clarified my message, and helped me re-tell my deeply personal story in a way that was both therapeutic for me and educational for others. I’m very thankful for Robin’s dedication — she helped make my business launch a great experience!

—Ann Kerrigan ~ Owner ~ Forget Me Not Box, LLC
Forget Me Not Box: Socia Media Grid
Forget Me Not Box: A self-care subscription box for the caregivers of loved ones with dementia
Forget Me Not Box: Website Copy and Images
Forget Me Not Box: Print Materials

Vegan Essentials Ads

description } Print ad campaign celebrating the 25th anniversary of a well-loved vegan grocery store

services } Concept, design, layout, and wordsmithing

client } Vegan Essentials

When we needed to revitalize our print media campaign, Robin's eye-catching concepts made our ads stand out month after month. We look forward to working with her for a long time to come!

—Ryan Wilson ~ Co-Owner ~ Vegan Essentials

Black Lives Matter Signage

description } Signs demonstrating solidarity with the Black Lives Matter movement; pro bono project supporting an elementary school and benefitting a Black-owned business

services } Concept, design and wordsmithing

client } Isabella Bird Community School

purchase yard signs > (proceeds benefit Artistic Apparel, Graphics & Signs)

Black Lives Matter Yard & Protest Signs

Plantega Brand Identity, Signage & Promotions

description } Comprehensive brand identity for Plantega — an initiative bringing healthier, plant-based foods to NYC bodegas in underserved neighborhoods — including logo + tagline, marketing copy, social media graphics, signage + displays, print promotions, and branding guidelines.

services } Design and wordsmithing

client } Effect Partners

What makes Robin an exceptional designer is her dedication to the mission, the joy she infuses into her work, and her fierce addiction to detail. If you have an opportunity to partner up with Parfait Studio, proceed with pure confidence.

—Chris Chamberlin ~ President ~ Effect Partners

Plantega Logo + Social Media Posts
Plantega Signage & Cooler