description } Detailed infographic that reveals Whole Foods’ practice of “humanewashing” — the marketing of animal products to consumers through deceptive packaging and labeling
> Read the accompanying blog post
services } Graphic design, image sourcing, and wordsmithing
client } Better Food Foundation, Inc.
description } Design and layout for the 2021 Farm Forward Annual Report, outlining the non-profit’s yearly progress as they work to end factory farming
> View the report in its entirety
services } Graphic design, image sourcing, and proofreading
client } Better Food Foundation, Inc.
description } Wordsmithing for a subscription box that supports dementia caregivers, including website copy, email campaigns, monthly newsletters, social media, and print materials
services } Wordsmithing and consulting
client } Forget Me Not Box, LLC
credits } Graphic design by 2 Fold Studio; product photos by Annette Slade Photography
description } Print ad campaign celebrating the 25th anniversary of a well-loved vegan grocery store
services } Concept, design, layout, and wordsmithing
client } Vegan Essentials
description } Signs demonstrating solidarity with the Black Lives Matter movement; pro bono project supporting an elementary school and benefitting a Black-owned business
services } Concept, design and wordsmithing
client } Isabella Bird Community School
purchase yard signs > (proceeds benefit Artistic Apparel, Graphics & Signs)
description } Comprehensive brand identity for Plantega — an initiative bringing healthier, plant-based foods to NYC bodegas in underserved neighborhoods — including logo + tagline, marketing copy, social media graphics, signage + displays, print promotions, and branding guidelines.
services } Design and wordsmithing
client } Effect Partners
description } Instagram feed promoting fresh facts, merchandise, and helpful tips to support a vegan and eco-friendly lifestyle
services } Concept, art direction, design, and wordsmithing
credits } Illustrations by Gavin Graham
description } Website that aims to answer the question, “Why Go Veg?” with a series of straightforward facts that vividly illustrate the impact of our daily choices on animals, people, our health, and the planet at large
services } Concept, art direction, design, and wordsmithing
credits } Illustrations by Gavin Graham
description } Logo, business cards, and signage for a beautifully curated fabric and craft shop offering creative classes and sustainable products { Fun fact: Parfait Studio also designed the original Treelotta Brand Identity in 2009 }
services } Design and illustration
client } Treelotta LLC
description } Massive installment of the original Be Fair Be Vegan campaign, blanketing the central business district of Melbourne, Australia with dozens of billboards, digital displays, street posters, mobile trucks, guerilla-style ads, stickers, and more
services } Created all type treatments and layouts; wrote and designed “Push Past Prejudice” buzzer covers; assisted with wording, design, layout, image selection, and placement throughout the Melbourne campaign
client } Be Fair Be Vegan
credits } Joanna Lucas: campaign creator and art director; photos by Tamara Kenneally Photography, Unparalleled Suffering Photography, and others (as noted per image)
