Farm Forward Infographic

description } Detailed infographic that reveals Whole Foods’ practice of “humanewashing” — the marketing of animal products to consumers through deceptive packaging and labeling

> Read the accompanying blog post

services } Graphic design, image sourcing, and wordsmithing

client } Better Food Foundation, Inc.

Farm Forward Humanewashing Infographic

Farm Forward Annual Report

description } Design and layout for the 2021 Farm Forward Annual Report, outlining the non-profit’s yearly progress as they work to end factory farming

> View the report in its entirety

services } Graphic design, image sourcing, and proofreading

client } Better Food Foundation, Inc.

Robin designed our Farm Forward 2021 Annual Report — a complex and multifaceted document — with beautiful results. In keeping with our brand, she sourced many great images, combining them with photos from our library for a unified feel throughout. Her design enhanced the words, never distracting or taking away from our message. She worked with us through many iterations with patience and professionalism. Thanks, Robin — I hope you’ll take pleasure in a job well done!

—John Millspaugh ~ Director of Education ~ Farm Forward

Forget Me Not Box

description } Wordsmithing for a subscription box that supports dementia caregivers, including website copy, email campaigns, monthly newsletters, social media, and print materials

> Visit the site to go “Behind the Box”

services } Wordsmithing and consulting

client } Forget Me Not Box, LLC

credits } Graphic design by 2 Fold Studio; product photos by Annette Slade Photography

Robin listened closely, clarified my message, and helped me re-tell my deeply personal story in a way that was both therapeutic for me and educational for others. I'm very thankful for Robin’s dedication — she helped make my business launch a great experience!

—Ann Kerrigan ~ Owner ~ Forget Me Not Box, LLC
Forget Me Not Box: Socia Media Grid
Forget Me Not Box: A self-care subscription box for the caregivers of loved ones with dementia
Forget Me Not Box: Website Copy and Images
Forget Me Not Box: Print Materials

Vegan Essentials Ads

description } Print ad campaign celebrating the 25th anniversary of a well-loved vegan grocery store

services } Concept, design, layout, and wordsmithing

client } Vegan Essentials

When we needed to revitalize our print media campaign, Robin's eye-catching concepts made our ads stand out month after month. We look forward to working with her for a long time to come!

—Ryan Wilson ~ Co-Owner ~ Vegan Essentials

Black Lives Matter Signage

description } Signs demonstrating solidarity with the Black Lives Matter movement; pro bono project supporting an elementary school and benefitting a Black-owned business

services } Concept, design and wordsmithing

client } Isabella Bird Community School

purchase yard signs > (proceeds benefit Artistic Apparel, Graphics & Signs)

Black Lives Matter Yard & Protest Signs

Plantega Brand Identity, Signage & Promotions

description } Comprehensive brand identity for Plantega — an initiative bringing healthier, plant-based foods to NYC bodegas in underserved neighborhoods — including logo + tagline, marketing copy, social media graphics, signage + displays, print promotions, and branding guidelines.

services } Design and wordsmithing

client } Effect Partners

What makes Robin an exceptional designer is her dedication to the mission, the joy she infuses into her work, and her fierce addiction to detail. If you have an opportunity to partner up with Parfait Studio, proceed with pure confidence.

—Chris Chamberlin ~ President ~ Effect Partners

Plantega Logo + Social Media Posts
Plantega Signage & Cooler

Why Go Veg? Posts

description } Instagram feed promoting fresh facts, merchandise, and helpful tips to support a vegan and eco-friendly lifestyle

services } Concept, art direction, design, and wordsmithing

credits } Illustrations by Gavin Graham

visit @whygoveg >

Why Go Veg? Instagram Feed

Why Go Veg? Website

description } Website that aims to answer the question, “Why Go Veg?” with a series of straightforward facts that vividly illustrate the impact of our daily choices on animals, people, our health, and the planet at large

services } Concept, art direction, design, and wordsmithing

credits } Illustrations by Gavin Graham

> Visit the website

Treelotta Brand Identity

description } Logo, business cards, and signage for a beautifully curated fabric and craft shop offering creative classes and sustainable products { Fun fact: Parfait Studio also designed the original Treelotta Brand Identity in 2009 }

services } Design and illustration

client } Treelotta LLC

It’s as if Robin can see right into my head and pull out exactly what I’m looking for…but what she pulls out is much more inspired and creative than anything that I could have done!

—Teresa Barbagallo ~ Shopkeeper ~ Treelotta
Treelotta Logo & Business Cards
Treelotta Storefront Signage
Treelotta Tote Bag
Treelotta Storefront Signage

Be Fair Be Vegan } Melbourne Campaign

description } Massive installment of the original Be Fair Be Vegan campaign, blanketing the central business district of Melbourne, Australia with dozens of billboards, digital displays, street posters, mobile trucks, guerilla-style ads, stickers, and more

services } Created all type treatments and layouts; wrote and designed “Push Past Prejudice” buzzer covers; assisted with wording, design, layout, image selection, and placement throughout the Melbourne campaign

client } Be Fair Be Vegan

credits } Joanna Lucas: campaign creator and art director; photos by Tamara Kenneally Photography, Unparalleled Suffering Photography, and others (as noted per image)