All posts by Robin Ridley

Answering a Simple Question

"We know you've been wondering…Why Go Veg?” (fresh facts for veg-curious folks)

A handful of years ago, I chose to channel my creative energy toward a specific audience: vegan + animal-friendly groups + businesses. While researching this decision, I gradually shifted from a long-time vegetarian to a full-blown vegan. During that transition, I scanned through dozens of articles, images, and books about our catastrophic dependence on the meat, dairy, and egg industries. I remember wishing for a free resource — one that… Read more ›

Raising Awareness in Australia

Be Fair Be Vegan Melbourne Campaign

The first time I saw the Be Fair Be Vegan message was in 2016, splashed across sky-high digital displays in Times Square and on Manhattan billboards. Its black and white images were stunning, and its message of equality was eye-opening. So, when Be Fair Be Vegan mastermind, Joanna Lucas, asked me to help her with the campaign launch for Melbourne, Australia, I jumped at the chance! This version of Be Fair Be Vegan would… Read more ›

Biz Mama Interviews Yours Truly

Robin Ridley and her son

It was such fun to be quizzed by Biz Mama, an online hub where business-minded moms support one another and share their stories! Enjoy this brief interview, re-posted below… ********** Biz Mama: Can you give our readers some background info about your business? Robin: 
I launched Parfait Studio in 2007 with a focus on “multi-layered” concepts. Like the dessert that inspired my business name, I prefer ideas that are great… Read more ›

Plant-Based Poster Boy

Poster with headline: "Join Paul McCartney and Go Veg During October"

When one of the Fab Four asks you for “Help!” it’s hard to say no. Okay, so technically it wasn’t the knight himself who called me up, but when the wonderful folks at Sacramento Vegan Chef Challenge needed a poster designed in his honor, I was happy to oblige!  Longtime vegetarian and founder of Meat Free Mondays in the UK, Paul McCartney is an animal activist as well as a… Read more ›

#HashtagsAreLazy

It’s hard to believe, but we’re coming up on the hashtag’s tenth anniversary. Love them or hate them, these social media standbys have been around long enough to seep into our collective subconscious. But has the hashtag forever changed the way we write and communicate? The punctuation formerly known as the pound sign has made its mark…permanently. We’ve memorized its spot on our smartphones. We’ve accepted the fact that our posts are… Read more ›

Are Business Cards stuck in the dark ages?

Maybe you order them by the truckload, or only use them on rare occasions. You may insist they’re essential, or view them as dusty remnants of “ye olden days.” Whatever your feelings about Business Cards, it’s worth exploring the origins of these mini-messengers. Better yet, let’s take a look at why on earth we’re still using them! Rumored to have originated in 15th century China, “visiting cards” were offered in order to declare one person’s… Read more ›

Walk to Unblock

Hiking makes me happy. The sight of a single-track trail, filled with mysterious twists and turns is enough to send me scrambling for my Tevas. Since I live and work in the city, I don’t have the luxury of trekking down a mountain path anytime the mood strikes, so I opt for the next best thing: urban walking. Walking occupies a special place in my heart and mind…literally. We all know… Read more ›

Why hire a designer-wordsmith hybrid? 

  A writer I respect once threw down the gauntlet that a skilled designer can’t be an equally skilled writer, and vice versa. Challenge accepted! While we may be slightly harder to find than a herd of unicorns, hybrid designer-wordsmiths do exist, and I would argue that the good ones are good precisely because we use one craft to hone the other. Words are a big deal to me. I grew up in a family… Read more ›