When you’re funding a worthy cause or catching a ride downtown, crowdsourcing is a no-brainer — but when you’re crafting the most visible piece of your vegan brand, it’s a huge no-no! I outline the top 5 reasons why you should steer clear of the crowds in this guest blog for Vegan Business Media. You may be surprised by what you find! Read the full piece here.
Maybe you order them by the truckload, or only use them on rare occasions. You may insist they’re essential, or view them as dusty remnants of “ye olden days.” Whatever your feelings about Business Cards, it’s worth exploring the origins of these mini-messengers. Better yet, let’s take a look at why on earth we’re still using them! Rumored to have originated in 15th century China, “visiting cards” were offered in order to declare one person’s… Read more ›
“Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.” — Paul Rand You’ve probably heard me say it before: we ask our Logos to do a lot. And, not surprisingly, I could write for days on the subject of Brand Identities. In the spirit of Mr. Rand’s simple declaration above, I’ll do my best to keep this post short(ish) and sweet! First off, let’s get our terms straight…. Read more ›
Hiking makes me happy. The sight of a single-track trail, filled with mysterious twists and turns is enough to send me scrambling for my Tevas. Since I live and work in the city, I don’t have the luxury of trekking down a mountain path anytime the mood strikes, so I opt for the next best thing: urban walking. Walking occupies a special place in my heart and mind…literally. We all know… Read more ›
Despite the fact that I’m a long-time animal advocate, vegetarian, and (more recently) vegan activist, the Animal Rights National Conference was never on my radar. It seemed — like many things do when we scratch the surface — too overwhelming to consider. Hundreds of activists, dozens of sessions, four full days of workshops, plenaries, film screenings, exhibits…and, of course, oodles of networking. Still, when it popped up in my news… Read more ›